Rabu, 15 Mei 2013


Index – Developing A Personal Style

PART 1 – INTRODUCTION & DEFINITION
PART 2 – PREPARING FOR THE APPRENTICESHIP – the right image for the industry and personality studies
PART 3 – PERSONAL COACHING – DEVELOPING STYLES & IMAGES
PART 4 – CHASING DREAMS with the right personality

PART 1
Introduction – Personal Branding & Image Development
Why U need A Professional Image Consultant?
Project overview : 5 Celebrity image as MENTOR & Apprenticeship
Dream Job
Industry
IDOLS AS MENTORS
Celebrity Chef
F&B
Chef Ismail
Celebrity Host
Broadcasting
Fara Fauzana
Corporate Manager
High Fashion Retail

TV producer
Broadcasting / Journalism
Intan
Celebrity Make-up Artist
Creative Fashion
Najeeb Azmi


PART 2
BASIC industrial knowledge and personal grooming by different industry :
1)   Food & Beverage – celebrity Chef
2)   Broadcasting – Celebrity Host
3)   Corporate – Corporate Manager for High Fashion Mall
4)   Journalism – TV producer
5)   Artist – celebrity make-up artist
Personal Appearance & Creating Good Impression
The 90 seconds lasting impression

PART 3 – PERSONAL COACHING
Personality to Personal Style
Developing A Celebrity Personality (Human Branding)
Colour Analysis : what it means and how to use for your personal benefit
Building Perfect Wardrobe


PART 4 – CHASING DREAMS WITH THE RIGHT PERSONALITY





Introduction
Is Personal Branding Important?
If you want to maximize your potential (and who doesn't?), then yes, it's important that you manage your professional image and understand how you're perceived by your boss, your clients, your colleagues and your friends.
Your brand is the promise of the value or experience someone will receive when they deal with you. It's what gets you noticed and remembered and affects the way others relate to you. It's about marketing yourself in the best possible light.
In the current world of work we don't expect to belong to one company for life. Companies rise and fall. We change companies to find better work, better conditions, to gain experience, to increase our pay, or because we move to another location.
So, we can expect to attend several job interviews over our working life. Or to be approached or attract business based on our reputation, maybe from our online presence.
We are hired for what is perceived of our attitude, knowledge and experience. To stand out,  prosper and live the life we want to lead we need to take responsibility for our own destiny.
Need Help With Improving Your Appearance?

Personal Branding & Image Development
If you would like help with creating the appearance aspect of your image I offer a range of in person and online services to help.
As an image consultant my focus is on developing the appearance aspect of your personal brand. I educate people on the importance of their appearance and how it instantly conveys to people what you do, how successful you are, and if they want to do business or work with you.
“ ..if you present yourself in the way that your audience wants to see you that's also appropriate for the location and the occasion, you'll reach your goal in no time."
Your appearance helps to establish your authority and your credibility. While it is possible to overcome a poor appearance, why assume people work that hard? Why put hurdles in the road to your success?
The Role Of an Image Consultant



Have you heard of an image consultant before today? An image consultant or fashion consultant is someone who can give you advice how to find the best fashion styles and colours for you.
While it can be relatively easy for you to learn about fashion trends on your own, it is more difficult to be objective about your own appearance - sometimes you just want some professional advice. So why would someone seek the services of an image consultant?
A great time to see an image consultant is when you are looking to get a new job or have recently been hired for one. Starting a new job or even just interviewing for one is a very stressful time. In today's fast-paced world first impressions count, and your competence, intelligence and reliability is judged within seconds.
Did you know that your visual appearance accounts for more than half the impression you give other people? This means that knowing how to manage your personal presentation so that you are quickly seen as effective and confident is as critical as any business skill on a resume.
Unfortunately, workplace fashion can be tricky, as different businesses have different needs. For instance, if you were to work in a clothing store there is a good chance that you would want to dress in the latest trendy clothing (probably from the store where you work), but if you worked in a law office, professional attire is a must.
These days though, it is not just business attire you need to worry about, but also business casual. Many workplaces now have 'casual Friday' where employees can dress down a little. While this can be a lot of fun, it can also be a minefield. Unless there is a specified theme, you are left on your own as to what you should wear. Every workplace will be different but you still need to keep in mind the type of business you work for and the standards that are generally accepted there.
Professional image consultants know how to help you dress for success, and also how to use body language, business etiquette and colour to your advantage. So if you're interested in revamping your appearance for a new job or even just an interview, you may want to think about using the services of an image consultant.
Weddings are another occasion when many people seek professional assistance, and if they don't, they should! Unfortunately, many do not realize that an image consultant can help with planning of a wedding. A qualified image consultant can not only help you find the perfect wedding dress to fit you and your body type, but they can also help you choose the perfect dresses for your bridesmaids.
Another reason to see an image consultant is simplythat you are tired of going shopping without having a clue what you're looking for or what really suits you. Did you know that the average woman wastes over $4000 on clothes every few years? A image consultation will put an end to this once and for all.
As you can see, there are a number of reasons why you may want to turn to a professional image consultant. A qualified consultant will be able to show you exactly which colours and styles of clothing and accessories best suit you and how to dress for success, whatever the occasion and no matter what size, age or shape you are.


 

Programme Overview :

Developing The Right Personality for Dream Job
From normal ordinary people to specific profession (personality style)  to specialized job in specific industry
The People Involved & Their Roles
1)   Dream job Idols as mentors and giving tasks to test apprentice abilities
2)   Image Consultant and Personality Coaching (building confidence through correct image projection & style )
3)   Apprentice ; Realising Dreams with Confidence & style
The Dream jobs:
a)   Celebrity chef
b)   Celebrity tv/radio host presenter
c)   Managerial post of a high fashion mall
d)   Producer at a leading TV station
e)   Celebrity Make-up artist 

Evaluation:
Knowledge of  
a)   Job scope & technical knowledge
b)   Industry surrounding (people/ location/ social)
c)   Surrounding concept
d)   Whats is expected of each position ( general impression of each)eg : make –up artist stylo, etc

Projecting the right image:
a)   Personal appearance (dressing, style, attitude)
b)   Knowledge
c)   Personality (personal styles, unique personality, whats makes you interesting)
d)   Communication skills & body posture
e)   The right attitude, image & personality for the job. What majes u unique?



1.  Grooming for Celebrity Chef

Cleanliness, Personal Hygiene

Personal Appearance
          Healthy looking, cleanliness, attentive to know whats consumer wants , knowing latest happening (politic / social  group) . social etiquette , difference between formal, informal, corporate , function.
Professional knowledge or technical know how:
Ability to research of client (before event)

2.  Grooming for  celebrity Radio Announcer

Body Type , Dress Code, Public Appearance
Personal Appearance

          The right voice projection, body language, analytical of topic of discussion, sense of humor, ability to translate ideas to words in simplest easy to understand, likeable, approachable, sharp thinking, voice control (calm) , breathing technique

3.  Grooming for shopping mall managerial post of high fashion mall

Corporate Image, Human Branding
Personal Appearance

          Professional. Fashion savvy, sense of style, knowledgeable of high fashion, trends, communication skills (speech to inform, speech to persuade. Speech to inspire)

4.  Grooming for TV  producer  apprentice

Colour Analysis
Personal Appearance

Ability to show analytical thinking , fast overview of situation (logistic – people). Ability to determine smallest details relevant to subject, ability to give ideas in simple sentences, ability to show team work , ability to lead, ability to persuade and to convince subject matter, ability to deal with human characteristics, (human management)

5.  Grooming for Celebrity make-up artist / stylist

Basic Skin Care, Skin Analysis
Personal appearance : sharp, friendly, approacheable, ability to create pleasant ambience, convincing image to client.
Professional / technical know how: Ability to analyse skin, colour analysis, colour correction , ability to identify strongest features to enhance (weakest features to cover).
Ability to visualize event or function for make-up.
Ability to foresee problems with certain techniques

Do you have what it takes to be your icons in terms of
a)   Knowledge
b)   Physical appearance
c)   Attitude
d)   Personality / character


What you have or possess VS what you lack or needs polishing
The extra edge (X factor)  that makes you unique / stands out that makes you a celebrity~!


Note : which group of the demographic or viewers statistics or social group you represent or you appeal to ?

The Crucial first 90 seconds

Maintaning  interviewer interest and maintaining interest to stay connected; Projecting the right image through senses : eyes, nose, sound, ambience ,
1.   What the eyes can see: body physiques, body posture , eye contact , colours, dressing up right, (image to brain) , facial expression and body projection, alatulis :
2.   What the nose can smell : odour, fragrance , the right fragrance for the situation, pleasant not intimidatingly intense,
3.   What ears can hear : shoe step, vocal projection, verbal  cohesiveness, speaking tones : excite listeners,
4.   What nerves skin can touch : texture ( or whats eyes can visually translate) 
5.   Emotional reaction : comfortable, uneasy, intimidating, boring,

                 What mind would conclude from all above :

The personal  verdict (based on senses reaction on the first 90seconds)  :
1.   Pleasant / unpleasant personality
2.   Likeable  or not
3.   Acceptable by others in the team
4.   Potential to be developed or potential to influence
5.   Showed the right attributes . attitudes as a celebrity stylist
6.   Have the extra edge as a unique individual ..
7.   Easy to remember / to forget

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